A Creativity Survival Guide
campaign — print
Survival Guide: How to Think Outside the Box
As part of the Zappos I'm Not a Box Campaign, we developed a follow-up engagement piece for those customers that interacted with Zappos after receiving the new box we designed. This took the campaign, and customer loyalty, a step further. We designed these little booklets to be on-the-go creative inspiration.
At a humble 3.5" x 5", they're meant to be carried around town and used as a reference when you're looking for a creative boost. It's littered with quotes, witticisms, illustrations, activities and recipes for creativity.