Branding The Art & Science Of Cosmetic Dentistry
branding — identity — signage
Smile Architects is a specialized dental company focused on cosmetic dentistry. They view their work as a combination between art and science, and unique to each individual patient. We worked together to update their brand to better reflect their philosophy, specialized process and the clean, modern environment that they've built for their patients. They are at the cutting edge of their field and wanted an update that would reflect that and build confidence with their patients.
We designed signage that would stand out as people walked the plaza but that felt fresh and fit in with the environment that the signage lives within. Something intriguing yet natural.
We also designed packaging that patients can use to carry any dental hygiene products given by the dentists. This carried through the branding that people would experience on the signage with a similar round logo mark that bleeds off the edges, drawing attention to the fresh, new identity.