Designing The Look Of Taste
BRANDING — PACKAGING
Extractly Yours is a small business that brews and sells a variety of delicious extracts and flavorings. Pulling inspiration from vintage extract bottles, we designed an identity and labels that reflect a handcrafted feel with a modern twist to represent their commitment to using high-qaulity ingredients.
Each label includes a full list of flavors offered by the company, which accomplished two things—it showed customers what other flavors are available and it allowed for the owners to add a bit of a personal touch by checking off which flavor is bottled. We also designed a space for the owners to personally write in the batch and bottle number for each label.
We also developed a refreshing photo style for representing the extracts on the website and in ads. We wanted to appeal to the sense of taste by showing freshly cut slices of fruit that flavored that particular extract.