Algrthm Design Co. | Las Vegas Branding & Advertising Agency
We build great companies into unforgettable brands

I'm Not A Box

Branding, Packaging campaign



Brand Identity
Print Collateral

The Project

Smile Architects is a specialized dental company focused on cosmetic dentistry. They view their work as a combination between art and science, and unique to each individual patient. We worked together to update their brand to better reflect their philosophy, specialized process and the clean, modern environment that they've built for their patients. They are at the cutting edge of their field and wanted an update that would reflect that and build confidence with their patients.




We designed a whole new packaging experience for Zappos customers to have fun with beyond their shoes and clothing. After a lot of research and brainstorming, it became clear that there was an opportunity to reflect Zappos' personality and tagline of "Powered by Service" through the one physical touchpoint that they have with their customers—the box. We designed a new outside print to help distinguish their boxes and a full color inside print, complete with a bunch of fun and quirky templates for customers to reuse their box reflecting the well-known personality of the Zappos brand.