A Wayward Branding
branding — identity — apparel
For Wayward, we designed an identity that is expressive of not only the word itself but of the brand's philosophy—to push people to discover their own path through life, independent of the masses; to find their own unique voice and be comfortable with it.
To help launch the brand, we designed a series of shirts that were bold in design yet understated in color—something that would attract the eye with a manner of intrigue rather than loudness.
We also designed custom hangtags for that brand that went along with the overall aesthetic. We wanted these to be recognizable amongst other brands on a clothing rack, so we simplified the amount of info allowing the logo to stand out with confidence.